Our technology gives us tools; our people give us power.
Executive Team
Betsy L. Brougher, President & Co-Founder
Betsy has been active in healthcare administration and management, both domestically and internationally, since 1978. She has served in top management positions throughout her career. She is a skilled strategist with technical expertise in the areas of underwriting, healthcare claims processing, and analytics. She leads with vision, enthusiasm and humor.
William J. Atkins, Executive Vice President & Co-Founder
Bill began his career in financial services, but transitioned to the healthcare management and insurance industries in 1989. Bill’s focus lies in marketing, sales, product development and channel management. In 1998, he was responsible for the development and introduction of the first insurance product to be rated, sold, collected and issued online in the US. He is creative, forward-thinking and sometimes radical.
Senior Management Team
Larry Zore, Sr. Vice President - Operations
Larry, one of PCU's first team members, has 20+ years of experience in management and operations. He has a passion for technology with a strong focus on IT and web services. Larry has worked with several companies in a variety of industries in which he helped build their IT infrastructure and grow their operations. He uses this experience to help accelerate growth at PCU.
Alkhely Alialy, Vice President – Information Technology
Alkhely has 15+ years experience in IT, management, and operations. With more than a decade in the healthcare industry, his primary focus has been in data management and system architecture. Alkhely has worked in multiple industries helping companies grow technically. Those experiences have helped advance PCU applications, platforms, and streamline automations.
Jordan Tasch, CPA, Vice President – Finance and Accounting
Jordan oversees PCU's financial and accounting operations, and plays a large role in the administration of company-wide compliance initiatives. Jordan, a licensed CPA in the State of Indiana, began his career in public accounting before transitioning to financial operations in a large healthcare organization. Prior to joining PCU in 2017, Jordan served as the Financial Controller of a high-growth SaaS company in the financial services industry.
